Search Engine Optimisation
Search Engine Optimisation
SEO Checklist
We have been refining the MyJobSite technology to include some of the best SEO features, are you up to it? Check below how well you fare.
Onsite SEO:
For SEO to be effective you need to check the following simple parts of your current web site.
- Home pages that are Flash are generally a problem for great SEO. If you have Flash it can be tuned but it is also worth considering removing things like Flash intro pages for now.
- Do not just have images on your site but ensure you content is viewed as text not graphics.
- Frames and iframes are anti SEO. These inserts provide little benefit to you.
- Ensure your site navigation path has been checked/validated for the Spider to move freely around your site.
- Page relevancy for content must be considered, in relation to keyword search use per page. Ensure you make use of your Content Management tools to tune the Titles, Keyword etc., per page.
- Dynamic web pages, though they have some tuning they are still not SEO compliant.
- Job ads should be search engine friendly and appear on your URL
- Title tags and job meta desrciption tags for job ads
Offsite SEO:
SEO Link checks
- How many links do you have?
- What is their value, in terms of PageRank & TrustRank (relevancy)?
- How many pages have been indexed?
- How many internal pages have links?
- How many broken links do you have?
- How many new links do you get per, day, per week, per month?
Other SEO rules that matter:
- Ensure the page Title contains the linguist proven choice for the target you wish to gain from the index. Placing your company name only is a wasted opportunity.
- Use the linguist proven choice in your Keywords, Tags, and Page content then make sure you distribute this strategy through multiple content pages.
- Links, need to be optimised too. Many people simply place a link on their site and call it "go here", or "view this". The spider will index the keywords in the link if you place them there.
- SEO allows you to index for hundreds of terms. So you can index for the top chosen words that key word analysis provided for you but at the same time you can index for the terms in the "Keyword Tail".
- Language changes and so should your site text. Monitor for Keyword trends and ensure you have Content Management Software at your disposal to work with your site text in real time.
- Spiders like text, and they like to find lots of it. While you might know your company, industry market or whatever backwards, it is wise to have more than just an "About Us" page, "Contact Us" page etc.
MyJobSite SEO optimised solution
SEO in action
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